2024-04-01 18:02:21
BERLIN (AP) — The German soccer federation and Adidas have stopped the sale of Germany jerseys with the number 44 because of a resemblance to the logo of the Nazi Party’s notorious SS paramilitary units.
Adidas on Monday stopped offering the personalization of jerseys with names and numbers, and the federation halted the delivery of jerseys with the number 44 from its own online shop.
The federation said it was looking for an alternative design for the number 4 together with its partner, 11teamsports.
Ilkay Guendogan of Germany celebrates his team’s first goal with teammates during the UEFA Nations League group stage match between Switzerland and Germany at St. Jakob-Park on September 06, 2020, in Basel, Switzerland. (Matthias Hangst/Getty Images)
“None of the parties involved saw any proximity to Nazi symbolism in the development process of the jersey design,” the federation said on X, formerly Twitter.
The stylized SS symbol is banned in Germany today.
Adidas spokesman Oliver Brüggen told news agency dpa that the federation and 11teamsports were responsible for the design of the names and numbers on the shirts.
“People from around 100 countries work at Adidas. Our company stands for the promotion of diversity and inclusion, and as a company we actively campaign against xenophobia, antisemitism, violence and hatred in all forms,” Brüggen said. “Any attempts to promote divisive or exclusionary views are not part of our values as a brand.”
Brüggen said Adidas “strongly rejects any suggestions that this was our intention.”
Germany is hosting the European Championship from June 14 to July 14.
